Meet Andi Alleman

Founder of Oui, We Studio and @ouiwegirl over on IG

Hang around Andi too long and you’ll start to believe you can do the impossible—because she’ll help you make it real.

She’s coached her besties through building cult-loved brands, guided designer friends toward CFDA nods, supported creatives in landing book deals, helped artists launch albums, and worked with entrepreneurs to shape the talks that took them to the TED stage. She’s behind some of your favorite brands on the scroll.

When someone in her world wins big, she’s all in—because she’s seen what happens when belief meets action.

Belief is contagious—and she’s not afraid to pass it on. 🤍

Andi is a former beauty industry executive turned brand strategist, consultant, founder, speaker, author, and educator.

Her work sits at the intersection of scalable strategy, digital culture, authentic marketing, and community design.

Her path has always followed curiosity—across travel, expansion, and personal reinvention. She’s lived many entrepreneurial lives: opening brick-and-mortar shops, running a profitable blog, launching a chart-topping podcast, writing books, and building partnerships with platforms like Google and Pinterest.

Along the way, she’s helped thousands of founders, creatives, and future-shapers bring their vision to life.

At Oui, We Studio, strategy is never one-size-fits-all. We work closely with our clients to design custom strategies built around their vision, business model, and people to create long-term brand growth that actually feels aligned.

We approach brand building with a holistic understanding of the industry, the consumer, the creator economy, and the evolving digital landscape.

We build obsession-worthy brands of the future.

Oui, We is a modern strategy house and education company helping founders and creative teams grow with clarity, momentum, and a distinct point of view.

Andi is a 3 time founder, speaker, and consultant with a reputation for helping creatives turn clarity into momentum.

She’s created a thriving education business + retreats, a money-making blog, 3 books, charted podcast, & a coming soon beauty brand.

Her work blends intuition with smart, strategic thinking. She’s here for the founders and teams building brands with depth and direction—the ones who care about resonance, not just reach.

If you're building something that feels personal and powerful, she’s the one you want in the room.

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Leo ☼
Taurus ☾
Capricorn ↑
Manifesting Generator

 

A note from Andi

WHAT I’M INTO

Following my curiosity like it’s a full-time job (it kinda is).
Building brands that feel like the future.
Wes Anderson–coded content shoots.
Geeking out on Human Design (big MG energy).
Using AI to make life smarter, cooler—and business smoother, without losing your mind while you’re at it.
Practicing patience as I develop a skincare line that’s been living on my vision board forever.
Crying when literally anyone has a big win.
F1 racing, the Dodgers, Kendrick Lamar, and every fruit stand in LA (iykyk).
Giving my inner child everything she never got—because she deserves it.

 

 

WHAT I’M NOT ABOUT

Hustle culture dressed up as ambition.
Living life chained to your desk.
Being told to “niche down” when your vision is anything but small.
Overcomplicated funnels that drain your energy and your joy.
Scarcity mindsets pretending to be strategy.
One-size-fits-all programs with recycled promises.
And brands that talk the talk but don’t walk it with heart.

 

 

WHAT I BELIEVE

Mindful work is the future. “Ready” is a myth. The universe is working in your favor.

Let’s get to work.

We guide creatives and brands toward authentic, holistic, and strategic leadership. You into that?

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