We witnessed the popularity of interactive social media challenges to promote brand awareness, Snapchat filters that took the world by storm, and the rise of influencer marketing. Now, in 2024, when social media is being used more than ever, trends online appear to fall as quickly as they rise. So, what social media trends and tactics do we anticipate to persist for the remainder of 2024?

The rise of social media marketing has presented a new way for entrepreneurs to engage in content creation for their businesses.

“Bad content” uses ineffective messaging. Ineffective messaging takes many forms, it tends to be indistinctive and while it may at its core convey a message, it doesn’t drive your target audience to take action. Effective messaging makes for “good content” by providing a more well-rounded image of yourself and your business.

In the last few years, social media has become the newest and trendiest way for brands to connect with their target audience. Communication fields have long been adapting to the latest technological advancements in order to create nuanced material. The onset of social media, particularly TikTok, has presented a casual, low-stakes way for individuals to release diverse, direct-to-consumer content. Not everyone is successful in their social media endeavors, however, there are users with a stellar social media presence that you can learn from.

What is Copywriting? Copywriting is all around us, from the social media caption on your favorite influencer’s recent post to the billboard you pass racing down the highway.

Copy is considered to be words representing persuasive messaging. It can range from short, catchy taglines to lengthy Instagram captions diving into the backstory behind the newest trending brand.