We witnessed the popularity of interactive social media challenges to promote brand awareness, Snapchat filters that took the world by storm, and the rise of influencer marketing. Now, in 2024, when social media is being used more than ever, trends online appear to fall as quickly as they rise. So, what social media trends and tactics do we anticipate to persist for the remainder of 2024?

The rise of social media marketing has presented a new way for entrepreneurs to engage in content creation for their businesses.

“Bad content” uses ineffective messaging. Ineffective messaging takes many forms, it tends to be indistinctive and while it may at its core convey a message, it doesn’t drive your target audience to take action. Effective messaging makes for “good content” by providing a more well-rounded image of yourself and your business.

In the last few years, social media has become the newest and trendiest way for brands to connect with their target audience. Communication fields have long been adapting to the latest technological advancements in order to create nuanced material. The onset of social media, particularly TikTok, has presented a casual, low-stakes way for individuals to release diverse, direct-to-consumer content. Not everyone is successful in their social media endeavors, however, there are users with a stellar social media presence that you can learn from.

What is Copywriting? Copywriting is all around us, from the social media caption on your favorite influencer’s recent post to the billboard you pass racing down the highway.

Copy is considered to be words representing persuasive messaging. It can range from short, catchy taglines to lengthy Instagram captions diving into the backstory behind the newest trending brand.

AI is the new now. But it can be overwhelming and challenging in so many ways. Staying on top of all the latest AI releases, changes, and updates is difficult. But AI is a helpful tool that can be applied to simplify many parts of our busy lives ultimately!

Learning how to use AI and how it can lighten your workload is a great practice. AI can be directed to do all sorts of things, including content planning and creation. It can also be used as a helpful tool to track and increase engagement on social media.

We all have talents, dreams, ideas, and magic to share. When we’re able to grow a community of people who buy into who you are and the value you bring, more opportunities arise.

Getting the following numbers isn’t just a metric - it’s about building real energy around what you’re creating in your business for your brand and for your future. The algorithm is typically blamed when posts start to lose activity or engagement. So how can we work around the algorithm with AI?

To succeed in your business and personal life, you must become the person you want to be. When we declare our dreams to the Universe and then take ourselves out of our comfort zone, we get on a fast track to cracking old belief systems open. 

Human design is a way to better understand your genetic nature. You can utilize Human Design to introspect and identify your innate strengths and then tailor content to leverage these abilities.

Instagram Reels are a great way to build your following. If you play your cards right, reels can attract new followers, build brand loyalty, and ultimately drive sales. Finding your reel strategy can help turn your Instagram around and attract the right type of people to your content. Creating content that converts is essential. Here are 7 ways to transform your reels strategy.

Vision boards are one form of manifestation that can be done entirely on Pinterest. Creating different boards with different moods or aesthetics in mind can be an easy way to curate goals you want to achieve or strive towards.

Creating your own motto is essential to building your brand. We like to call these mottos a "shared mantra." It's an evocative phrase that resonates deeply with your perfect people. For Andi, her mantra is "We're "No Gatekeeping Smart Girls!" "We're kind, caring creatives!" "We're OOO entrepreneurs!" This phrase has brought the most aligned women into her community that match her niche and what she stands for.