Obsession-Worthy *
Obsession-Worthy *
By Smart Girls Mastermind
Step into your role as a confident, visionary CEO building a cult brand and business that feels as good as it looks.
→ Join the Mastermind Built for Ambitious Founders
Ready to build a brand people are obsessed with?
This high-impact, step-by-step experience helps entrepreneurs and creators build a magnetic, cult status brand, create obsession-worthy content, and scale in a way that actually feels like you—strategic, sustainable, and totally aligned.
Why The Smart Girls?
This mastermind is for visionary women like you — founders with big dreams, bold ideas, and a mission to create something unforgettable.
You’re not just building a business.
You’re building a brand that stops people mid-scroll, gets saved, screenshotted, and shared in DMs.
You want more than random likes or momentary virality — you want a brand people whisper about because it feels magnetic, cinematic, and alive.
This isn’t about chasing trends or hustling harder.
It’s about holding a big vision, leading with clarity, and making intentional moves that create real momentum and lasting success.
Why you’ll love being part of The Smart Girls:
We build brands that turn heads — and win hearts, IYKYK-style.
We create magnetic content and sticky messaging that makes your perfect people say, “FINALLY! someone made this for me!”
We master the systems (including Human Design) that help you grow with ease, resonance, and alignment — no burnout or busywork.
We do it together. You’ll be surrounded by a circle of dreamy, creative, driven founders who get it, who’ve got your back, and who are in this with you.
You have the vision.
We have the frameworks, the expert support, and the tools to help you bring it to life — not someday, but right now.
The Framework: The Obsession-Worthy Method
This is our blueprint for building a cult brand. It’s your step-by-step system for magnetic growth, bold strategy, and unstoppable momentum.
This is where vision meets clarity, where your brand evolves from scattered effort into obsession-worthy impact. It’s not about surface-level wins or short-term trends. It’s about building a brand that’s cinematic, magnetic, and unforgettable — a brand that shapes culture, sparks loyalty, and creates lasting resonance.
Through this proven blueprint, you’ll move with purpose and power, creating the kind of brand people don’t just follow… they feel.
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Design the foundation of your obsession-worthy brand—starting with YOU.
This is where we lay the foundation for your obsession-worthy brand.
We start with Step 1: Create Your Creator Vision Board — mapping the world your dream customer lives in, so you know exactly where your brand fits and what she’s craving.
Then we move into Step 2: Build Magnetic Identity + Messaging — shaping your sticky, unmistakable brand voice, vibe, and personality so people say, “I need this.” -
Create messaging that resonates and content that turns followers into superfans.
Here, we amplify your presence.
We dive into Step 3: Design Obsession-Worthy Brand Rituals — the repeatable details and inside moments that make people feel like they belong.
Then we apply Step 4: Activate Your Content Strategy (That Sells) — creating stories, visuals, and formats that drive action, so you’re not just showing up online, you’re leading with resonance and results. -
Step into your next level with intentional growth and systems that scale.
This is where you step into true leadership.
We wrap with Step 5: Step Into Future CEO Mode — tracking what’s working, evolving with purpose, and leading your brand as a visionary who’s here to play the long game.
It’s no longer about scattered effort. It’s about building lasting momentum — with clarity, confidence, and a brand that truly stands out.
Your Obsession-Worthy Transformation
This isn’t just another mastermind — it’s a high-touch, done-with-you experience built around the proven Cult Brand Blueprint, designed to help you transform your brand presence, amplify your strategy, and scale with clarity and ease.
We’re talking real transformation: magnetic vision, obsession-worthy messaging, and systems that create momentum you can actually sustain.
When you join Obsession-Worthy: The Smart Girls Mastermind, you will:
Craft a clear, scalable content strategy that draws in your perfect audience and drives meaningful action
Develop magnetic messaging that reflects your true founder identity and resonates at a deep, emotional level
Refine your offers and products to align with your big-picture goals and serve your audience at every touchpoint
Implement systems for sustainable growth, so your business works for you — not the other way around
Receive personalized mentorship and hands-on feedback to help you stay in momentum and make confident, strategic decisions
Join a powerful, supportive circle of bold, visionary founders who are scaling alongside you
No fluff. No random tactics. Just a clear roadmap, proven strategies, expert guidance, and collaborative, done-with-you implementation — so you’re never doing this alone..
What is Done-With-You Anyways?
Think of it as having your own personal board of directors — with me and my digital strategist by your side, every step of the way.
This isn’t a passive course or a hands-off mastermind. We’re in the trenches with you, co-creating your growth plan, offering real-time feedback, and giving you personalized guidance plus actionable next steps you can implement immediately.
You’ll have the Oui, We team right in your corner — not just handing you strategies, but helping you apply them, refine them, and move forward with clarity and confidence at every stage.
How It Works
Obsession-Worthy by Smart Girls Mastermind is about doing. You’ll build, scale, and refine your brand with hands-on support, real-time feedback, and a proven framework designed for aligned, sustainable growth. Here’s what makes this mastermind different—and how it works:
💻 Live Strategy & Deep-Dive Sessions
Join strategy-packed group calls that break down each phase of the Obsession-Worthy Framework. These are thought-provoking conversations designed to inspire big ideas, strategic shifts, and actionable next steps. With facilitation experience for brands like Pinterest and Google, I’ll guide you through big-picture visioning and problem-solving tailored to your goals.
🛠️ Done-With-You Implementation
You’ll get personalized feedback, direct support, and actionable steps at every phase—no second-guessing, no overwhelm. We’ll refine your strategy, sharpen your content, and align everything with your long-term vision. We blend Human Design with business systems to ensure your growth is authentic, aligned, and sustainable—no hustle required.
📋 Smart Girls Tools & Resources
Access everything you need to streamline your business: content planning templates, brand messaging frameworks, growth systems, and workflow hacks. These resources simplify your process, spark creativity, and help you scale with ease.
🤝 Ongoing Support & Accountability
You’ll be surrounded by new business besties and like-minded founders leveling up their brands (we’ll all be saying “I knew her when!”). Share wins, gain fresh perspectives, and stay inspired by the momentum of others on the same path. You’ll also have direct access to me and my team for real-time feedback and personalized guidance.
This is for you if…
✅ You’re a Personal Brand Entrepreneur
You’re making consistent income but know there’s untapped potential, or you’ve built a thriving community that’s ready to monetize.
✅ You’re Ready to Scale Smarter
You’re done with hustle mode and ready for high-level strategies that blend Human Design with automation for sustainable growth.
✅ You Want to Attract Your Perfect People
You’re focused on growing an engaged, aligned audience that resonates with your message and increasing your income while living that OOO lifestyle.
✅ You Crave Support & Community
You thrive in a high-vibe space with like-minded entrepreneurs who celebrate wins, share insights, and show up for each other.
✅ You Need Clarity & Confidence
You’re seeking clear direction and actionable steps to refine your content, offers, and sales funnels, so you can scale with strategy.
It's probably not for you if...
❌ You Prefer to DIY Everything
If you’d rather go solo, this done-with-you mastermind might not be your vibe. (Check out The Unschool instead!)
❌ You Don’t Want to Be the Face of Your Brand
If showing up authentically online doesn’t align with your vision, this might not be the right fit.
❌ You’re Not Ready to Share Your Journey
If you’re not open to sharing your wins, lessons, and expertise, the collaborative energy of this community won’t serve you.
❌ You Can’t Commit Right Now
Consistent effort is key, if you’re not ready to show up, this program might not be what you need yet.
❌ You’re Focused on Affiliate, MLM, or MRR Models
This mastermind is built for founders scaling their own brands. Other models aren’t our focus.
What the Smart Girls Are Saying…
Kailani’s Content Went from Good to Fire 🔥 🔥 🔥
When Kailani joined the Smart Girls, she needed to re-engage her Instagram audience and refine her brand story. Together, we revamped her content strategy, helping her nail her community mantra and reconnect with her audience.
The Transformation:
Using the Obsession-Worthy Content Method and aligning her strategy with her Human Design, Kailani freed herself from the daily content grind while staying consistent and true to her energy flow.
The Results:
Reels skyrocketed from 5K to 19.5K views per post
One reel hit 1.3 million views
Built a thriving, engaged community, boosting followers, engagement, and sales
“I just love the space, support, and tools that have helped me move in my business and show up confidently! Not to mention all the other Smart Girls are amazing.”
— Kailani Raye, Mindset Coach
Hannah’s Confidence Skyrocketed…
When Hannah started, she felt hesitant to share her voice and unsure of how to connect authentically with her perfect people.
The Transformation:
We helped her align her content strategy with her unique Human Design, refine her messaging, and embrace her authentic voice, and suddenly, everything started to click.
The Results:
She stepped into her role as a leader in her niche with confidence
Her posts inspire, engage, and build a deeply connected community
“Andi has been such a huge support in helping me anchor into my message, feel confident sharing my voice, and be bolder / more me on social media. She has truly changed the game when it comes to the way that I share and create content. I’m so grateful for her guidance and leadership.”
— Hannah Sophia, Astrologer & Speaker
HOW DOES THIS SOUND?
THE RESULTS
A scalable content strategy built with the Obession-Worthy Content Method, so content planning feels effortless.
Storytelling strategies that convert, turning followers into superfans.
Messaging that reflects your founder identity and resonates deeply with your perfect people.
Intentional offer refinement so your products align with your vision and big-picture goals.
Systems for sustainable growth that help your business scale with ease. No burnout allowed.
Long-term growth strategies that let your brand thrive without sacrificing your lifestyle.
Ready to become
Obsession-Worthy?
Obsession-Worthy by Smart Girls Mastermind is a 3-month, done-with-you mastermind designed to help you scale with vision, clarity, and creativity. With only 15 spots available, you’ll get personalized attention and direct support every step of the way.
$1,675/month
Three-month commitment
Single Payment
($250 savings)
Popular
3 Payment Option
The Mastermind Includes:
🔍 Live Lab Sessions with Andi
Join strategy-packed sessions for behind-the-scenes insights, deep dives, and fresh trainings. Can’t make it live? Replays are always available.
🤝 Hands-On Coaching & Feedback
Get personalized support and direct feedback on your content, messaging, and growth strategy—every step of the way.
🌟 Smart Girls Community
Connect with a high-vibe group of founders and CEOs. Share wins, ask questions, and get real-time support from people who get it.
💬 Direct Access to Andi & the Team (Mon–Thurs)
Ask anything—from Human Design insights to AI-powered strategies—and get expert guidance to help you grow with confidence.
🎁 Bonus: Private 1:1 Strategy Sessions
Need extra support? Get exclusive access to discounted 1:1 sessions—only available inside this mastermind.
Team Oui, We has helped 1000s of Smart Girls go from content creators → CEOs, and CEOs → content queens.
We’ve distilled everything—from scaling to multi-six-figure years through social media to over a decade of marketing consulting for top brands and entrepreneurs—into this powerful, done-with-you experience.
More words from the Smart Girls
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More words from the Smart Girls *
LAURA B, @LAURA.BITOIU
“EEEK thank you so much! Over 2000 sign-ups now!”
Inside the Smart Girls Mastermind, we teach the same strategies Laura used to reach 3.7M with this reel 🤯
Laura, a SGMM Alum, hadn’t had a reel go viral in a LONG TIME, and this time, it had an added bonus of building her email list with 2000 sign-ups.
BRANDIE FREELY, @BRANDIEFREELY
“I will be forever grateful to Andi for mentoring me on my creative + business blocks.”
Brandie launched her new website, offers, and event series. In the past, she hesitated to promote herself on social media.
But now she’s gained the skills and confidence to share her offerings with her followers authentically.
LISA HAUKOM, @THEGOLDENBRANDCO
“My course sales saw their highest month yet!”
SGMM Alum Lisa strategically rebranded and relaunched her course, driving her sales and social media analytics to record highs. Now, she’s reducing the number of 1:1 photoshoots she takes on so she can enjoy more time OOO with her family.
Meet Andi, Founder of Oui, We Studio
Andi is a 3x founder and brand strategist trusted by Google, Pinterest, top brands, and creative founders
Andi is your mastermind guide — a founder, former beauty executive, and brand strategist who has spent over a decade helping beauty, wellness, and fashion brands evolve from hidden gems into industry-recognized cult names.
She’s worked with companies including Google, Pinterest, and some of your favorite brands, helping them shape iconic stories and scale with clarity.
She’s also grown her own multi-platform community of over 1M blog readers, podcast listeners, and Instagram followers.
Through the Obsession-Worthy Mastermind, she helps founders and creatives transform their brands into movements people can’t stop talking about.
Meet Samantha, Smart Girls community manager
Samantha is a marketing pro hired by luxury beauty brands, agencies and startups
Samantha is the mastermind’s in-house marketing strategist and designer, bringing years of experience crafting viral campaigns for luxury brands and agencies.
At Oui, We Studio, she specializes in helping founders translate their brand vision into visuals, systems, and customer experiences that magnetize the right audience.
She supports our done-with-you programming, helping you shape and refine everything from email and social strategy to messaging and marketing execution. With Samantha’s guidance, every founder in the mastermind has the tools to turn clarity into cult-brand momentum — backed by expert hands and a strategy-driven plan.
Obsession-Worthy gives you everything YOU NEED to build a scalable, obsession-worthy brand.
Questions?
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This mastermind is for ambitious founders, content creators, and entrepreneurs ready for high-growth strategies. It’s ideal if you’re generating $5K/month or have a growing community you’re ready to monetize.
Transitioning from a 1:1 service business or a 9-5? We’ll help you scale quickly, attract your perfect people, increase your income, and build that OOO lifestyle you’ve been dreaming of.
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Nope! While personal brands will thrive here, this mastermind is also perfect for creative founders, content creators, and visionary leaders looking to refine their strategy, expand their reach, and scale with intention.
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You’ll join a mix of founders who are ready to lead as the face of their brand, build digital products like courses and memberships, and scale their businesses with confidence. Creators, writers, healers, podcasters, and creative service providers are a perfect fit.
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Absolutely, we have an in-house digital strategist who will give you hands on support.
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Yes! If you’re serious about building a strong foundation and growing intentionally from the start, this mastermind will help you fast-track your success. If you’re unsure, email us anyway—we’ll help you decide if it’s the right fit.
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This isn’t a course you take and forget. Obsession-Worthy by Smart Girls is a done-with-you experience, meaning you’ll have live strategy sessions, personalized feedback, and hands-on support at every step. Think of it like having your own board of directors, guiding you through building and scaling your brand with confidence.
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Expect to spend about 2–4 hours per week, including live sessions and implementation time. The goal is to work smarter, not harder—saving you time by focusing on what actually moves the needle.
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Calls are on Thursdays on an alternating schedule.
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Yes please.
We’re looking for ambitious, aligned founders who are ready to take intentional action and invest in their growth.
If that sounds like you, we can’t wait to have you!
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We require a minimum of 3 months to truly delve into the program and start seeing results. This timeframe allows you to implement the strategies, participate in the community, and get support from our coaching team.
👋🏼 Want us to chat about if this is right for you? Email us to start a conversation.