How to Create A Month of Content In 1 Day
Listen to the Season 4 premiere of The Unschool by Andi Alleman podcast, "Smart social strategies: how to create a month of content in one day." This episode is a treasure trove for entrepreneurs and creatives eager to elevate their content game and achieve more with less. Tune in to transform your content strategy and keep your brand buzzing with fresh, engaging posts every day of the month!
Imagine you're whipping up a month's content in just one day. Sounds like a dream, right? Well, it's doable, and I've got the inside scoop on how to make it happen.
The Importance of Batching Content:
First things first, let's talk about batching. It's like meal prepping but for your content. You set aside time, dive deep, and create content. It's a game-changer because it keeps you from flipping back and forth between tasks, which is a total productivity killer.
Planning and Strategy
Your Gameplan
What's your goal here? Boosting brand love, shouting about your latest offer, or getting friendly with your followers? Nail down those objectives because they will guide everything from your vibe to your visuals.
Get To Know Your Audience
Knowing your audience is crucial. What do they enjoy? What problems do they face that your product or service solves? Create content that speaks directly to their needs, and you'll have them eating out of the palm of your hand.
Pre-Production
Booking Studio Time
Thanks to places like Peerspace, snagging a spot that fits your vibe is a breeze. Aim to fill your content pantry with all the b-roll goodies you'll need for the month. B-roll is that chef's kiss of footage that spices up your main content, making everything look like a million bucks.
Create a Shot List
A well-thought-out shot list is your blueprint for the day. Don’t just sit in one spot and film. Get different perspectives: dance, walk, sit, stand, laugh, spin, lounge, etc! Think of all the things you do in a day and capture those little moments.
Want my shot list? These are the photos I get on every b-roll shoot:
me on a laptop
me celebrating wins
me moving and smiling
me focused on work
me journaling
me standing and thinking
me at my desk
me meditating
me engaging in daily rituals
me walking with purpose
Shoot a variety of shots. (My shot list is below). Don’t just shoot close-ups. Get some wide shots, medium shots, and some detail shots too, the more options the better!
Strategic Props and Outfit Changes
Using different props and changing outfits throughout your shoot will make your content look like it was filmed over weeks, not hours.
Production
Use Your Smartphone
You don’t need to hire someone to follow you around to do this! The built-in camera app on iPhones is a great way to capture b-roll. A tripod will make it easy to do this yourself, and it’ll keep your shots looking pro.
Shoot in Good Lighting
Shoot near a window and do your best to keep your face turned toward the light. This will help to make your footage look its best!
Maximizing Studio Time
On the day of the shoot, stick to your schedule but remain flexible. Sometimes, spontaneous ideas on set can lead to great content. Keep an eye on the quality of each shot, ensuring it aligns with your brand's aesthetic and message.
Don’t Be Afraid to Play!
The fastest way to learn how to capture great b-roll is to experiment and see what works for you. Try a variety of styles and shot types and see what performs the best too!
Post-Production
Organizing and Editing
After the shoot, organize your footage by category or theme. This makes it easier to plan your content calendar. During editing, keep your audience in mind. What style of editing will appeal to them? Do the transitions and effects enhance the message or distract from it?
Scheduling and Automation
Use social media management tools to schedule your content. This ensures a consistent online presence and frees up your time to engage with your audience or focus on other aspects of your business.
Evaluation and Adaptation
Analyzing Performance
Track the performance of your content across platforms. Which types of content are receiving the most engagement? Use these insights to refine your approach for the next batch of content.
Engaging with Your Audience
Pay close attention to feedback from your audience. Comments and direct messages can provide valuable insights into their preferences and perceptions of your brand.
Scaling Your Strategy
As your brand grows, consider scaling your content creation strategy. This might involve booking studio time more frequently, experimenting with different types of content, or investing in better equipment.
Conclusion
Wrapping up and turning out a month's content in one day might sound like a tall order, but with some planning and creativity, it's totally within reach. It's all about working smarter, not harder. Dive in, give it a whirl, and watch your content game soar!
Resources:
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The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
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This show is produced, mixed, recorded + additional music by T'Ben Alleman
