Identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to get in the minds of your perfect people

May 4

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Today's show:

Part 1 in our series on Identity Architecture.

In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.

In this episode we're discussing:

The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies. The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement. IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans. Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

RESOURCES:

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This show is produced, mixed, recorded + additional music by T'Ben Alleman

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Andi Eaton Alleman

Andi Eaton is a creative director, author, entrepreneur, and cultural influencer in a variety of media. She produces Oui We (ouiwegirl.com) the modern bohemian's guide to everything from travel and style to beauty and holistic wellness. Andi and her projects have been featured on Domino, Glitter Guide, A Beautiful Mess, Southern Living, SELF, Hello Giggles, Refinery 29, WWD, Elle Canada and more; in 2017 she wrapped a year of road tripping throughout the U.S. photographing and documenting travel, style and culture stories available in her new book: "Wanderful: The Modern Bohemian's Guide to Traveling in Style".

https://www.ouiwegirl.com/

Identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to get in the minds of your perfect people

RESOURCES:

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