“Pick one or two experts and follow them.” a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu
Building a Standout Social Media Strategy with Laura Bitoiu of B Squared Social
In this episode, I’m joined by Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu. Laura’s journey from accidental entrepreneur to social media strategist is packed with insights for anyone looking to grow their online presence with ease and authenticity.
Know Your Target Audience Deeply
One of Laura’s key strategies is knowing your target audience so well that every piece of content feels like a direct conversation with them. Whether you’re posting about facials or launching a new product, her advice is to go deeper—ask yourself why someone would care. She encourages her clients to tap into empathy exercises to get into their customers’ shoes and craft content that truly resonates.
Embrace AI for Easier Content Creation
Laura is a big advocate for using AI to streamline content creation. Tools like ChatGPT have become invaluable in her business, helping her draft everything from sales emails to social captions in minutes. She shares how AI can feel like having a personal assistant, helping you save time and get organized without sacrificing quality.
"For my recent launch, I used ChatGPT to build out email templates in minutes—it’s like having a personal assistant that just gets it.”
Overcoming Visibility Fears with Face-Free Content
For many creators and entrepreneurs, being visible online can feel intimidating. Laura suggests easing into visibility by starting with face-free content, like using B-roll footage. She and I both love this approach—it keeps the pressure off while still creating engaging content. For those nervous about showing up, B-roll of hands arranging products or even scenes of everyday work moments can be a great way to start.
Adapting to Instagram’s Changing Algorithm
Laura’s approach to Instagram’s ever-changing algorithm is to stay adaptable without feeling overwhelmed. She recommends following one or two trusted experts and paying attention to what content works for you. While it’s easy to get caught up in follower counts, Laura encourages a focus on meaningful engagement over numbers.
Balancing Online Growth with Offline Peace
Having an online presence doesn’t mean sacrificing offline peace. Laura has set boundaries that help her avoid burnout—no phone first thing in the morning, weekends off social media, and using automation tools to stay efficient. She reminds us that slow and steady growth often yields better long-term results than a frantic chase for numbers.
Investing in Community and Networking
Laura’s advice for anyone ready to level up is to invest in community and networking. Connecting with like-minded entrepreneurs can not only fuel your growth but also keep you grounded. Communities like the Smart Girl Mastermind can offer invaluable support, feedback, and accountability for anyone building their brand.
This episode is full of practical advice and encouragement for building a social media strategy that’s both effective and sustainable. Whether you’re a seasoned entrepreneur or just starting out, Laura’s journey offers a roadmap for showing up authentically online while prioritizing well-being and real connections.
Resources:
Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.
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This show is produced by Ben Alleman, editing by
