What makes for the best brand tagline? how do I name my product, service or course? identity architecture part 3: writing for solutions

Defining the Problem You Solve for Your Perfect People

In this episode, we're diving deep into the critical task of defining the problem you solve for your perfect audience. Here's how you can effectively achieve this:

Craft a Clear "Challenge Statement

The first step in defining the problem you solve is to craft a clear "challenge statement." This statement should be specific and guide your brand identity, ensuring that it resonates with your audience. A well-crafted challenge statement helps you focus on the core issue your audience faces, making it easier to communicate your value proposition.

Choose a Memorable and Relatable Name

Next, you need to choose a memorable and relatable name for your brand identity. The name should encapsulate the essence of the problem you solve and be easy for your audience to remember. A good name sticks in the mind and creates a connection with your audience.

Test Your Name Ideas on Social Media

Before finalizing your brand identity name, it's crucial to test your ideas on social media. This allows you to gauge the reaction of your audience and see which names resonate the most. Social media feedback can provide valuable insights and help you refine your options.

Brainstorming Ideas for Your Brand Identity

Brainstorming is a key part of this process. Consider various approaches when coming up with ideas for naming your product, service, course, or community brand identity. In the episode, we share examples like Dupe Photos, No More Bad Photos, Lazy Girl Jobs, and more. These names are not only catchy but also clearly convey the problem they aim to solve.

Consider These Factors During Brainstorming:

Opposites/Unexpected Combinations:

Think about combining unexpected elements or opposites to create a name that stands out and sparks curiosity.

Skill/Hobby + Unexpected Quality:

Pair a skill or hobby with an unexpected quality to create a unique and intriguing brand identity.

Internal Conflict/Hidden Desires:

Tap into the internal conflicts or hidden desires of your audience. A name that resonates with these deeper emotions can be incredibly powerful.

By following these steps and considerations, you can define the problem you solve for your perfect people in a way that is clear, memorable, and impactful. Tune in to the episode to hear more examples and tips on creating a strong brand identity that resonates with your audience.

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 This show is produced, mixed, recorded + additional music by Ben Alleman