Social Media For Beauty Professionals

In the beauty industry, social media is your portfolio, free advertising, and a key to unlocking career-elevating opportunities.

From brand curation to content audits and the latest strategies to beat the algorithm, we’ll walk you through creating content that attracts, step by step.

Course Curriculum

We’re breaking down how to strategically plan and create content for stylists, educators & salon owners.

Lesson 01 — Curate a Free Portfolio + Brand
Lesson 02 — Social Media Audit + Content Planning
Lesson 03 — Beat the Algorithm + Viral Video Playbook

FREE Bonus Tools 🛠️

Access to tools developed by a beauty industry digital strategist known for creating viral campaigns with millions of views:

  • Content Creation Equipment Shopping List

  • Beat The Algorithm Checklist

  • Instagram Bio Planner

  • Complete Photo & Video App List To Make Creation Easy

Forever Access 🔑

This is a self-paced online course created by beauty industry marketing pros, and you'll have access to it forever.

The Investment

$97.00
One time

($825 value!)

Inside the course

  • Case Studies

  • Making a FREE portfolio

  • Curating your BRAND

  • Take PHOTOS like a pro

  • SHOT LIST ideas

  • STORY highlights

  • Write your BIO

  • Optimizing your NAME

  • CONTENT pillars

  • Engaging CAPTIONS

  • 3 x 3 HASHTAG method

  • Instagram Reels & Tiktok

  • Using TEMPLATES

  • TREND Spotting

  • Beat the ALGORITHM

  • Test your best IDEAS

  • Grow your COMMUNITY

  • Equipment & apps

We’ll teach you how to find your perfect clients, get creative opportunities, and build your personal brand.

What you’ll walk away with —

  • Shot lists and training on how to create professional-looking video content in the salon and on set

  • The secret to optimizing your account to beat the algorithm

  • Step-by-step training on writing your bio, optimizing your name, creating your content pillars, using AI to write captions, and implementing an effective hashtag strategy 

  • Instruction on how to use video templates, story highlights, trending audio, and Meta ads to grow your community

Your Instructors

  • Andi is a former beauty exec & salon manager

    Andi is your guide to the course, with over a decade of experience in the beauty, wellness, and fashion industries. While managing a salon group with 17 locations, she decided to grow her social media community. Now, she has an audience of over 1M blog readers, podcast listeners, and Instagram followers.

  • Samantha is a marketing pro hired by luxury beauty brands

    Samantha is the strategist and designer behind the course and bonus materials. Before joining Oui, We Studio, she gained expertise in designing viral marketing and recruiting campaigns to attract top talent and new customers into salons.

This course is exclusively for stylists, educators & salon owners interested in…

  • Creating financial independence and attracting more aligned clients

  • Career-elevating opportunities like editorial work, photoshoots, events, and education

  • Expressing your artistry at the highest level and developing a personal brand

  • Learning from highly-regarded industry experts that know the beauty world

  • Creating content without losing focus on your craft 

FAQs

  • We believe in ZERO fluff. Unlike most social media courses, we give you the exact strategies to create content with beauty pros in mind.

    You can expect to get 👏 work 👏 done without the guesswork!

    We’re teaching strategies you won’t find anywhere else, including Tik Tok algorithm hacking and using AI to support content planning and copy writing.

    By the end, you’ll feel confident to finally build your book, make connections, and create an authentic brand online.

  • This course is for anyone from creative directors, educators, and salon owners, to new beauty school graduates and stylists interested in thriving behind the chair.

    Are your profiles currently collecting dust? That’s okay! We will give you the plan to create, execute, and share your content.

    It’s also for anyone looking to make social media fun again!

  • To get started, simply sign up and receive access to all the training videos, bonus worksheets, and checklists.

    There are no “live” sessions and no classes at certain times and dates. This is a purely online course where you can learn at your own pace in your space from your computer, tablet, or phone.

  • You’ll need a computer, phone, that WiFi… and an Instagram and/or TikTok account!

  • If you don’t have any existing content, that’s totally OK. We’ll show you how to make it inside the course.

  • All sales for digital course purchases are final.

👋🏼 Have a question or want us to assess if this is right for you? Email us at team@ouiwegirl.com