Instagram Reels are a great way to build your following. If you play your cards right, reels can attract new followers, build brand loyalty, and ultimately drive sales.

Finding your reel strategy can help you improve your Instagram and attract the right type of people to your content.

Creating content that converts is essential. Here are 7 ways to transform your reels strategy.

Treat Reels as Top of Funnel

Reels equals Reach. In order to attract leads, you have to focus on growth, and the way to truly grow on Instagram is through Reels.

Aim for at least one reel a day and keep it short and catchy (7 seconds or less) or lengthier with a story arc to keep attention.

With all the content available now, people are looking to find quality within the content they face daily. Brands need to deliver inspiration to attract customers.

The “sales funnel” is when you attract a customer first with quality. Show them what you have to offer. Treat reels as the top of your “funnel.”

What does this mean? Simply, reels are your first touch point with a future customer. Attract with your knowledge, vibe, and magnetism.

Make sure that you include a call to action in your Reel. Point people to something free, for example, your blog, podcast, workshop, or free class.

Keep the sales language for your stories. Use your stories to close the sales funnel.

Embrace the Reels Process

Film little moments throughout the day. It doesn’t have to be perfect. Find your style and what works for you.

Make the first seconds of your Reel highly engaging to draw your audience in and relay the information to them. Make sure your reels have a hook.

A hook is a super short attention grabber at the start of your post that is interesting enough to have people stop scrolling and engage with your page.

Creating the best Reels is about finding what works. Don’t be shy to experiment and learn what works for your audience and brand with trial and error.

Tips for embracing the Reels process:

Start with simple ideas

Focus on creating engaging content without being too complex. If your audience connects with what you’re saying and wants to learn more, they could check out your page for more depth.

Repurpose Existing Content

Breathe new life into existing content by adapting it for reels. Do you have a post with a lot of helpful information? Post it in a Reel as well. By doing this, you can reach a new audience with quality information that could attract them to your page.

Track Performance and Analyze Data

Instagram insights are a great way to gauge how your content performs. Use the insights to truly understand what resonates with your audience and plan new content accordingly.

Analytics over Aesthetics

Of course, you can choose an editing style and a color palette to stay consistent, but to be honest, aesthetics are not 100% necessary for success.

Check your analytics to see what’s working and do more of that.

Analyzing data can help you find out what works for your audience. You can use analytics to determine what connects your brand with the right audience. It can help you:

Identify trends and popular content themes

You can look at what works and what posts receive the most traction to see the trends and popular content themes.

Understand your Audience, Demographics, and Preferences

You can use Instagram analytics to see who engages with your content. You can use this to learn about your audience and gear content that is better suited for them.

Make Your Reels Value Packed

You have expertise; share it! Decide what you want to teach and give mini-lessons. Offering your products/services without giving regular value doesn’t drive sales.

You’ll build more trust by sharing voiceovers and face-to-camera videos or providing lots of learning in captions. Don’t gatekeep.

You sell implementation, not information, so don’t be afraid to share your best information for free. This is what makes content share- and save-worthy.

Value often happens in the lengthier captions or a voiceover. The caption is an opportunity to create connection and resonance.

You don’t just relay information but tell a story or give a how-to guide with specific steps. This allows you to get people to go deeper.

In addition, the longer someone reads your caption, the longer they stay on your post, which works better with the Instagram algorithm.

Use Your Human Design to Help Your Content

Human Design is a game changer for content creation. Go to mybodygraph.com to get your human design chart for free.

Just so you know, you will need to input your birthdate, birthplace, and time of birth. Find out whether you are a Generator, Manifesting Generator, Manifestor, Projector, or Reflector, and use your specific type to create the best content for you.

Use this guide to find out how to use your human design type to create the perfect content for you.

Do the Mindset Work

If you compare yourself to everyone else or feel imposter syndrome, it will lead you to throw in the towel when you have a slow sales day or a post doesn’t hit.

Before you get on this app, take a moment and envision how you want your wisdom to be received. Imagine your perfect people finding you and loving what you’re sharing.

You are interesting! Your brand will have an audience that connects with it. Your job is to find the right way to attract them.

Be creative and embrace the learning process when it comes to Reels.

Strategies to overcome self-doubt:

Focus on Authenticity

Let your personality shine through and connect with your audience. You will have better success creating Reels that represent you rather than copying what you see on your feed.

When authentic, people who align with your personality will connect with your Reels, thus connecting with your brand.

Celebrate Small Wins

Acknowledge and celebrate your progress! Every win is a win, no matter the size. Every Reel you post is a learning experience, even if it didn’t do as well as you thought.

Find Inspiration

Draw inspiration from successful Reel creators in your niche. Look at what works for them and learn what your audience likes. Make sure you stay authentic to yourself.

Stop Worrying About the Small Stuff

Things like hashtags, posting at certain times of day, and location tags don’t make a difference in the long run.

It may boost your views in the short term, but to convert people into true fans and customers, they must believe in you and what you’re offering.

Finding your perfect people through the quality of your content will create long-lasting effects on your Instagram.

TL; DR

Reels are a great way to boost your Instagram engagement and find an audience that clicks with your brand and content.

By experimenting with what works for you, you can use Reels and Instagram to grow your brand and get the engagement you genuinely want.

About the Writer: Diya Kumar is a student at Northeastern University studying Business Administration and Computer Science. She is interested in yoga and all things wellness. You can learn more about her on LinkedIn.

How To Turn Your Instagram Into A Sales Machine